StellaCarter

Your logo is a visual representation of your company and everything it stands for. Think of Amazon’s A-Z or the Adidas three stripes logo. These two impressive logos embody their respective companies very well. However, many companies still skimp on developing this key identity piece of their brand recognition. Ideally, your business logo enhances potential customers and prospects’ crucial first impression of your brand. A great logo design can build loyalty between your business and customers, establish your brand identity and provide the best professional feel of an established enterprise.

Types of logo

Logos can be classified into three main types. Font-based logos consist primarily of a type treatment such as the logos of Microsoft, IBM, and Sony. These companies use type treatments with a twist that makes them distinctive and unique. Then there are logos that literally illustrate or show what a company does. And finally, there are abstract graphic symbols-such as McDonald’s golden arches. These become linked to a company's brand. Startups and growing businesses can rarely afford the expense and years of effort required to create global recognition and associations. So, having a logo is where you can start to illustrate what your company stands for or does and then build everything else around it. This logo can then appear on a variety of media including signage, stationery, advertising, delivery vehicles, social media, website and packaging, just to name a few.

To get started, the following are some of the things you should know or do:

Hire a Professional Designer

It goes like the saying, “some things are better left to the professionals”, and the same goes for your business logo design. While brainstorming logo design ideas by yourself is and important step in creating your business image, trying to create a logo on your own is a big mistake. There is a reason the design industry is thriving worldwide with thousands of businesses going for professional design services. Plus, it not like they will be spending thousands of dollars. The market is getting immensely competitive there are thousands of design services and independent designers much less. However, this does not mean you simply hire someone just because of their bargain price. It doesn’t matter if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a logo design professional. This is because they know all the formats and design practices, as well as whether or not the design will transfer easily onto a sign or into print. You may come up with an excellent design but end up paying to much to print them.

Protecting and Using Your Logo

Once you have finalized and produced your business logo that embodies your company’s vision and mission, make sure you trademark it to protect it from use by other companies. You can easily apply for a trademark at Patent and Trademark offices near you. Plus, if you go for a logo design service, they can easily shorten or completely take care of the whole process for you along with the logo design. After this process, you can use it everywhere you can such as stationery, business cards, letterhead, website, social media, ads, images and brochures, etc. This will aid in building your company’s visibility and recognition, leading to more business and credibility.

Creating a logo sounds quite easy, doesn't it? It can be if you just remember to keep your customers and the nature of your business in mind when during the design process. In time, you'll have succeeded in building equity in your company trademark, and it will become a memorable and recognizable symbol of your product or service.